As I write this, I’m sitting here listening to my boyfriend play his guitar which would normally be a pretty unremarkable event. (Not that he’s an unremarkable guitar player, it’s just that he plays guitar all the time so it’s nothing out of the ordinary for him to be doing it now.)

What’s remarkable about it is that he’s doing as part of a project that’s a perfect example of the way social media and the potential for businesses – whether it’s a band, a bookstore, a yoga class – to reach a global audience because of the interactivity involved.

Here’s a brief description of the project:

• Download music tracks
• Record your own ideas
• Upload for worldwide release

The tagline of The Public Record site says it’s “the first large-scale, truly interactive recording process”. and at the wheel of it is Tommy Lee – yes, the guy with the sex tape but more importantly the drummer for Mötley Crüe. Tommy is giving musicians across the world an opportunity to record the next CD, “Public Mayhem”, by Methods of Mayhem.

As some of you know, I combined my love of both music and social media to form Cherry Bomb Promo and help bands use the Internet to their advantage when it comes to promoting their music. So The Public Record just totally excites me. There are so many bands out there that still have no clue how social media can work for them. In fact, a lot of them don’t even know what social media is. They don’t have Twitter accounts or Facebook fan pages and that’s why they come to me.

So how does this apply to us non-musicians?

Thanks to social media, we all have access to some amazing opportunities – everything from Black Friday deals last week to job opportunities with major corporations or, as in this case, recording with a major rock star. Some you have to look for, some just kind of fall into your lap.

When you do run across these opportunities, be open to them! We all have our obstacles – a fear of failure, a fear of success, anxiety over not being good enough. Face those fears and do it anyway.

Think back to some opportunities you’ve had in your own business. Did you pass any of them by out of fear? Did you grab onto them? What happened as a result? Did it improve your business or did you learn from something that didn’t work out?

I’d love to hear about your own experiences with opportunities. To get the conversation, I’ll share two important results I’ve had.

After one opportunity, one of those that seemed like fate, I learned not to settle for less than I deserve based on promises for something better in the future. I lost a lot of money and my kids and I suffered for it because I was foolish enough to put someone else’s needs before my own when the situation didn’t justify doing so.

After another opportunity, I learned that I was better than I thought at doing something I was afraid I was clueless about and I’m quickly realizing that I’m not only better than I thought, I’m actually pretty damn good at it!

Related posts:

1. Your band is your brand
2. Writing for Examiner.com
3. SIN – A band site using WordPress