Comments on: Who IS your target market? http://www.apriltara.com/435/who-is-your-target-market/ Thoughts on Social Media, Music Marketing and More Mon, 19 Jul 2010 17:49:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sue Player http://www.apriltara.com/435/who-is-your-target-market/comment-page-1/#comment-2813 Sue Player Fri, 13 Nov 2009 16:04:50 +0000 http://www.apriltara.com/?p=435#comment-2813 You are absolutely right that the question, "Who is your target market?" should be asked at the start of the business formation. If we don't know where we're going, how can we possibly get there? Defining a target market is like defining the road map for the business. It's important to remember that we can't be all things to all people, and by defining a target market, we are also deciding on who not to pursue as customers. This does not mean that we don't value their business, or that we can't change our mind later. But we must focus our efforts where we think we will have the most success. You are absolutely right that the question, “Who is your target market?” should be asked at the start of the business formation. If we don’t know where we’re going, how can we possibly get there? Defining a target market is like defining the road map for the business.

It’s important to remember that we can’t be all things to all people, and by defining a target market, we are also deciding on who not to pursue as customers. This does not mean that we don’t value their business, or that we can’t change our mind later. But we must focus our efforts where we think we will have the most success.

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